1) Most important I want this game to be more accessible to less hardcore players such as myself. So, #1 make it so players don't need the log to play.
2) Better AI
All three of these are ideas I feel are more aimed at the more casual player, and the last two will also help get an offline version off the ground as well.
As a hardcore player, with a couple of things here and there, I am actually pleased with everything overall, but it is not us experienced players that you need to sell, it's those who can walk away at any minute and find another game to invest their time into.