I am sure you want to earn money from me, and I am more than willing to pay you some! Here is the thing:
My gold subscription ran out like three months ago. Since then I played with a silver subscription, and as more than enough opponents in my reach (45-65) have gold I did not even recognice its missing. So I played three months paying less than what I wanted to pay.
My Request: Make a nice reminder when one runs out of subscription. Maybe a nice box, advertising style, somewhere in the "matching" screen? Like, "Hey, you are running on silver. CLICK HERE to enter the shop and renew your subscription".
I'll buy gold until end of the year now
I will probably be quite alone with this request, but .. make it more expensive! I mean, Spotify is more expensive than this, an all that Spotify does is playing mp3s on "shuffle all"
When I buy for one year, its something like 3,60€ / month. I would pay 5€ / month without batting an eye.